Week 2

The next week at Caramba I am carrying on doing similar things, just making small amendments to various projects. I was given the responsibility of updating a leaflet for Brantano, a page created for kids to keep them entertained whilst in the store. A competition to win an ipod from last year needed the newer model dropping in. I spent a while on it because I knew how many were going to be printed!

Other work included helping to create postcards to send out to various companies. Caramba are constantly targeting new potential companies to work for, something that I didn't expect. I thought that the other companies would be targeting them, although they are only a small company. Their idea was to send out a postcard every month with big headings that look like they mean the total opposite, e.g. "We don't want your job" and on the other side "...we want your business". I think they're really catchy, and a good idea as if one was sent with lots of information on it, it would get thrown away. These keep pestering and may catch a company at an vulnerable time. With this I had to choose clever images to go with each caption. They were in turn altered to include the company's colours of orange and purple, also garish yet eye catching. For smaller companies they went for a different tact; for food establishments they had a picture of two pears and used the play on words, being very personal. I have also worked on ones for local schools and these were cheeky using phrases from school like "Please see me" which can be used literally too.




Following on from last week I designed a menu board for LoveFood and a takeaway menu for Spice of Life. A lot of the images have already been created so its a case of trying different layouts. Again, I put these in situ. I also created an order form for BlueBox POS which was quite tricky working to such a small scale.